Between Myth and Brand. Aspects of Myth in Marketing Communication
نویسندگان
چکیده
منابع مشابه
Psychology of Communication – Between Myth and Reality
Communication is a transaction in which man invents and assigns meanings to achieve its objectives. In this context, psychological theories of communication emphasize different components of human communication, including attitudes, intentions and conditions required for effective communication. In psychological models of communication, the source is influenced by its communicational abilities,...
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ژورنال
عنوان ژورنال: Studia Religiologica
سال: 2020
ISSN: 0137-2432,2084-4077
DOI: 10.4467/20844077sr.20.017.12757